Earlier this month, Realme announced that it had achieved a landmark of four million sales across India and South Asia. Just a few weeks later, the Oppo sub-brand is back to claim another victory for the Realme 2.
Realme India CEO Madhav Sheth took to Twitter to announce that the Realme 2 has managed to hit lifetime sales of over two million units. It’s unclear whether this figure includes both the standard model and the Realme 2 Pro — we’ve contacted Realme to clarify this and will update the article accordingly. Nevertheless, the standard Realme 2 launched in India in early September 2018, which means it took the company just a little over four months to hit this target.
— Madhav Sheth (@MadhavSheth1) January 15, 2019
A significant portion of these sales were garnered over the month of October, which marks a festive period in India. In fact, the company was able to capture nine percent market share in India during the period, which made them the second largest player in the online-only segment.
While Realme’s number is nothing to scoff at, we’d be remiss if we didn’t mention that Xiaomi was able to sell over six million smartphones in the same period, according to a press release at the time.
With the Realme 2 sales accounting for over 50 percent of total shipments, there’s no doubt that the series has been the most successful one for the company. Realme has since announced plans to launch a follow-up dubbed the Realme 3 in Q1 2019. Realme also plans to expand into the offline retail segment in India. This will be followed by a camera-centric smartphone that will sport a 48MP shooter which might just prove to be a competitor for the Redmi Note 7. Do you think Realme has what it takes to sustain their sales momentum? Let us know in the comments section.
January 15, 2019 at 10:50PM