With the 6T, OnePlus is getting aggressive in the Indian market.
India is OnePlus’ largest global market, with the Chinese manufacturer overtaking Samsung to become the largest player in the premium segment earlier this year. At a media event in New Delhi that featured over 1,500 fans, OnePlus unveiled its latest flagship, the OnePlus 6T, in the country.
The OnePlus 6T will be up for sale on Amazon India for ₹37,999 ($515), which is an aggressive move as the phone comes with 128GB of storage as standard. To put things into context, the 128GB variant of the OnePlus 6 retailed for ₹39,999 ($545). The version with 8GB of storage and 128GB of storage will cost ₹41,999 ($570), and the 8GB/256GB model will be up for sale for ₹45,999 ($625).
There are a few marquee features that makes the OnePlus 6T stand out. First up, there’s a narrower notch up top that leads to a much more immersive experience, and the 6T is the first OnePlus phone to offer an in-display fingerprint sensor. OnePlus says the in-display module is one of the fastest in the market, rivaling that of the Vivo NEX and the Vivo V11.
The OnePlus 6T also has a larger 3700mAh battery that should allow it to eke out slightly better battery life. And when you do need to top up, OnePlus’ charging solution continues to be one of the best around, letting you charge from zero to 50% in just over 30 minutes. On the software side of things, the OnePlus 6T comes with Android 9.0 Pie out of the box along with OxygenOS’ own set of customization options.
OnePlus is launching a USB-C variant of its Bullets earbuds alongside the phone, which will be available for ₹1,499 ($20). The new Explorer backpack is also making its debut in the country for ₹4,990 ($67), but you won’t be able to buy it just yet. OnePlus will initially offer the bag via an invite-only system.
Unlike the last two launches, OnePlus isn’t debuting a special variant of the 6T as part of its ongoing collaboration with Disney. The OnePlus 5T Star Wars edition and the OnePlus 6 Marvel Avengers Edition were standout devices that were aimed primarily at Indian users, and while there isn’t a similar variant of the 6T just yet, we should hopefully see an update on this front in the coming months.
The OnePlus 6T will go up for sale in India from November 1, and this time around, the device will be available at Reliance Digital retail stores across the country. That’s a huge move for the brand that will allow it to boost visibility and cater to a more mainstream audience, all while solidifying its position in this category.
October 30, 2018 at 07:04AM