Wear OS is the new Android tablet.
If you have a job at a place like Android Central, people you know will come to you for tech advice. Sometimes we can give good advice — we know what phone can fit a person once they tell us what they want from it — other times we have to wing it because our friends and family think we should know about everything with a cord. I have no idea which travel iron or marine radio is the best. Sorry, Dale. We’re walking encyclopedias when it comes to Android-powered products, though. We have to be because it’s our job.
That’s why I can’t tell anyone they should buy a Wear OS watch right now — I think it’s on the short path to becoming DOA. And since Apple’s announcement spent a good bit of time on watches, people will be asking which one to buy.
The right answer is easy — buy an Apple Watch if you use an iPhone, buy a Samsung watch if you use Android. But why this is the easy answer bothers me because it doesn’t have to be the right answer, and shouldn’t be. But for now, at least, it just is.
Google can’t shoulder the blame for this one alone. The company doesn’t make a smartwatch of its own and depends on companies like LG to make Wear OS powered watches. These companies aren’t giving us any reasons why Wear OS is better than its competition. In fact, it’s tough to see any hardware partners actively giving us a reason to buy a smartwatch at all; compare that to Samsung or Apple who wants us to think life isn’t complete without one on our wrist. I’ll go out on a limb and say that’s because of the low volume of sales each quarter, which quickly turns into a catch-22 where people don’t know so they don’t buy, and they don’t know because they aren’t buying.
Wear OS can do everything the other brands can, but nobody seems to know. Or care.
Hardware plays a big part, too. Apple and Samsung are well ahead of the newest Qualcomm wearable chipset and it will show when it comes to battery life and how well activities that can tax a processor run. I have a feeling there are a few reasons why because we all know Qualcomm is more than capable of building amazing chips for mobile devices. In the end, it comes down to money. Should Qualcomm spend billions developing a 10nm quad-core CPU with excellent wireless radios that sip battery life for products that aren’t selling? I’m guessing shareholders wouldn’t think so.
Don’t get me wrong here. I’m not saying an Apple Watch or Galaxy Gear is more capable than any Wear OS watch. That’s going to vary depending on what its to be used for. I’m saying people don’t know they are as capable and aren’t buying them. When people aren’t buying a product it’s tough to continue developing it in the future. Google is going to have to do something to keep Wear OS from becoming the next Android tablet — a device that’s practically obsolete and unloved by fans and hardware partners alike.
I have no idea what can be done to make people want to buy a Wear OS powered watch. I just know nobody seems to be doing it. Will 2019 be the year for Wear OS, or the last year for Wear OS?
September 15, 2018 at 07:06AM